• Brand-Core Integration - Marketing for marketing's sake is never wise though painfully common. With a clear sense of your brand, audience, tone and message in place, I build marketing initiatives that pull directly from your core brand. Too many organizations try to follow the competition rather than staying true to who they are and what they do better than anyone. Marketing should be clever, engaging, clearly trackable back to you and, most importantly, must bring value—what's the difference between the beggar and the busker? They both ask for only a dollar or two, but only one earns it. By providing entertainment, knowledge, perspective or emotion, you will grab attention, hold it, and move customers to action. This brand-core focus works regardless of the medium or channel.