• Campaign Development - Campaigns are directed, finite, and punchy. If you do your branding right, your marketing will make itself apparent. Some of my most successful campaigns have been built directly from the Amplifiers & Answers. A good campaign works off of my proprietary "Seven Questions of Marketing." These make campaigns clear for everyone and reveal something about your organization that is an access point for clients and other stakeholders to grok you, engage with you, and become conduits to others.